Designer and creative from Gran Canaria, my work focuses on graphic design, covering diverse areas, from branding to editorial design, motion graphics and web design.

I have always been deeply connected to my Canarian roots, which is reflected in several of my personal projects, such as ‘canarias.logo’, a compilation of the graphic history of the archipelago. I developed this project in greater depth in my Final Degree Project, entitled ‘Marcas con Fundamento’ .

Currently, I am part of the team at Bruma, a creative production company based in Madrid and Lanzarote. Being part of this team has given me the opportunity to develop and learn in areas outside design, acquiring knowledge in production, video and photography. In addition, I have had the opportunity to participate in projects for brands such as Orca, Adidas, Pull&Bear,  Scalpers and El Corte Inglés, among others.


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El mojo rojo de Gofio & Bruma

Labelling design for the limited edition of 60 units of “Mojo” that we have prepared for this christmas in @studio.bruma
in collaboration with Safe Cruz, Chef of Gofio and recently awarded a Michelin star.


Graphic design: @oscarhernandez.es
Photography: @adrianrodd

Labelling Christmas Pack Gift - Bruma

Labelling design for the limited edition of 50 units of cheese and coffee that we have prepared for this christmas in @studio.bruma.

Creative direction: @adrianrodd
Graphic design: @oscarhernandez.es
Photography: @noahvocker1

Packaging Me Muevo con Dios - Cruz Cafuné
Packaging, Mailers, Stickers and Tape for the Official Capsule Collection MMCD for Cruz Cafuné. 

Creative Direction MMCD: @studio.bruma @adrianrodd
Graphic Design Direction: @disenpi
Graphic Design: @oscarhernandez.es
Photography: @noahvocker1 @kalielias @ram.biko

Marcas con Fundamento- Final Degree Project

Marcas con Fundamento. A historiographic journey through the most relevant Canarian brands in the food sector, the book where all the compilation, documentation and study work of my Final Degree Project is compiled.

Book 170x240mm
Paperback cover
19 brands
320 pages
3 copies

Here you can download the complete report in .pdf format.  

Chacho Supermarket - Chacho Souvenirs

Concept, brand design and graphic development of the latest collection of Chacho Souvenirs, I ❤ Souvenirs.

A project for @chachosouvenirs
Creative director @franciscocasillas
Photographs by @ddanicaceres

Canarias.logo

In the spring of 2022 I started a personal project which ended up having more prominence in my life than I thought, @canarias.logo.

In October it would become the basis and the initial idea for my Final Degree Project, which I am still developing today.

I came up with the idea of creating a useful object that would serve as a reminder and a record of the initial phase of the project and the beginning of the development of the TFG.

After a phase of exploration, I concluded that the best way was to make caps embroidered with the symbol of the project. I would be able to remember the beginnings of the project on a daily basis by means of an item of clothing.

The small profit I get from selling the 20 units will be destined to the development of the project itself.

6-panel caps
Black and beige
Embroidered symbol in black and white
20 pieces


Los poemas de mi vida

Last January 2023, my grandfather Luis García turned 90 years old.

To commemorate this special and unique day, we made a compilation of a series of poems written throughout his life.

Through this small editorial project where I was in charge of the creative direction, graphic design and layout, we joined those poems written by my grandfather Luis with iconic photographs of his life.

Poems and protagonist: My grandfather
Editing and compilation: Esther García
Texts: @saragtez @odahernz @alvaroldg_
Photographic archive: Pepe Devora
Graphic design: @oscar.ttf

Leaflet 148x210mm
24 pages
100 copies